Real Estate Marketing Strategies: 5 Tips to Feng Shui Your Mind and Get Your Listings Sold

Is Your Mindset Working For You?

In today’s changing market where the predominant energy is fear, your challenge is to be extremely vigilant about what you focus on. Why is your deliberate focus more important now than ever?

What are you giving attention to? If you’re giving attention to what you don’t want, such as lack, that is what you’ll be getting. It may also show up for you as attracting unmotivated, indecisive, and uncommitted clients. However, change your mindset and you’ll be attracting your ideal clients – clients that are appreciative of your services.

The Panic Problem

In my 10 years of experience empowering real estate agents to reach their goals, I’ve coached many clients who were subconsciously attracting unwanted outcomes. They came to me feeling panicked and worried about market conditions and slowing sales.

They were diligently working to get their listings sold. But their tried-and-true marketing activities were no longer working. What was the problem? Their focus had shifted with their fearful state of mind.

Are you, as they were, preoccupied with things like:

• How tough the market is

• How there are too many houses for too few buyers

• How unlikely it is for your listing to sell

If you are, you will be creating the very thing you don’t want, which is that your listing won’t sell.

So what do you do?

The Power Solution

Sustaining a positive, high energy mindset is key to attracting your desired outcomes. Because it directly impacts your thoughts, beliefs and feelings, you need to work on your mindset daily to ensure that is working in your favor.

What are you doing for your mind? And did you know that you can create a feng shui for your mind to get your listed houses to sell?

Just as a house is more likely to sell when the energy has been positively enhanced with feng shui, your mind is more likely to create a positive outcome when you have been practicing the Law of Attraction. This powerful tool gives you a step-by-step procedure to become magnetic for abundance, sales, prosperity, and so forth.

Ready to go from panic to power? Here are 5 tips for using the Law of Attraction to help you do just that.

Tip 1: Create a Clear Focus.

Too often I hear my clients say, “I want my listings to sell” without being clear on what their desired sales scenario looks like.

I suggest visualizing your ideal sale. See yourself placing the SOLD sign and declare the number of days the home has been on the market. Ask yourself how the purchase price compares to the asking price. What is your income?

You get the idea. Be clear, detailed, and specific about what you want. Once you are, then choose to focus on only that. Channel your energy with the intention of attracting what you want.

TIP 2: Create Harmony Between Your Energy and Your Desires.

Feel what it feels like to already have what you want. When you do, the energy vibrations you send out into the universe match what you desire, attracting it back to you.

To create that matching energy, visualize in an “as if” mode. In other words, use the power of your imagination to feel “as if” your listings have already sold as quickly, easily, and profitably as you wanted.

What positive feelings are you experiencing? Most agents who do this activity say that they feel confident, satisfied, elated, exhilarated, just plain good, etc.

Whatever your unique feelings, know that the more you experience them, the more you magnetize the events leading up to these feelings to fall into your lap. So practice this “as if” mode every day

“My current house sells and I feel elated, happy, and ecstatic. I have two transactions that close in the coming month and I feel accomplished, successful, and prosperous.”

Tip 3: Clear Your Mental Clutter.

Your energy needs to flow freely without encountering harmful obstructions so that the Law of Attraction will work for you. So clear away all self limiting beliefs. How? You’ll need to do a little soul searching, usually with the help of a professional coach specializing in this area, to uncover your subconscious opposing beliefs. They are our blind spots. They are below the surface of our awareness.

After you have identified these self limiting beliefs, reprogram them to become Empowering Beliefs that are in alignment with what you want. Here is an example of one of the self limiting beliefs that I often hear from my clients, followed by what it sounds like after I helped them reprogram it into an Empowering Belief:

Self limiting belief: “I don’t have what it takes to get my listings sold in a market as tough as this one”

Empowering belief: “I have everything I need to succeed at getting my listings sold in any market”

Now, just how important is it to clear your mental clutter through this transformation of beliefs?

Think about it this way. You wouldn’t risk sabotaging a sale by inviting clients to view a home that was cluttered with boxes or furniture that block freedom of movement. Yet you are probably trying to invite business into a mind that is cluttered with self-limiting beliefs that constrict the flow of energy into your business and block you from getting the very business that you want.

Tip 4: Take Inspired Action and Allow It to Come to You.

Replace action based on fear with action based on intuition. There’s a very good reason for this. When you follow your inspired thoughts with inspired action – steps you are motivated to do by your inner nudgings or hunches – you feel good, energized and joyful. These feelings positively raise your energy vibrations and you become even more magnetic for what you want.

Here’s a tip: Find a way to quiet your mind so that you can listen to your inner nudgings. Chances are you’ve already experienced what intuition feels like, and you probably have acted on that intuition. That’s an example of inspired action. Begin to appreciate all of your thoughts and feelings so that you are more aware when you do get a hunch. Then act on it. What is your intuition telling you to do?

Tip 5: Follow the Formula.

Properly practice the Law of Attraction to get the results you want. Similar to feng shui, practicing the Law of Attraction requires understanding and consistent implementation on a day-to-day basis.

If you find this challenging to do on your own, know that you are in the good company of many others. Most of my clients find it much easier and more effective to have the ongoing guidance, support, and encouragement that a professional business coach can offer.

Whether going solo or with a coach, the bottom line is that you want to make sure you are correctly following the step-by-step process for the Law of Attraction. Why? Because with the Law of Attraction, “like attracts like” whether wanted or unwanted. To successfully become the deliberate creator of your sales success, become a master of the Law of Attraction.

As a review: Remember to work on your mindset every day to ensure that positive energy flows to make good things happen. Take care not to let external conditions control your mindset. Keep a positive, success mindset and expand the flow of energy into your business. The future of your business depends on your prosperity mindset, not the outer conditions, which are constantly changing.

Law of Attraction Marketing in 5 Easy Steps

As a Law of Attraction Real Estate Coach, I often hear from my clients the following story, “I feel stuck in my business. I really love to help people, I am excellent in negotiations and contracts, but I really hate prospecting! I just can’t seem to bring myself to pick up the phone.”

How often have you had those feelings, or have known of someone else who does? The thought of marketing makes most people clench their teeth, tighten their stomach and engage in marketing avoidant behavior that sends their business down the drain.

They tell me, “If only I could learn to market myself, I would love this business. I would be making a fortune.”

If you have these feelings, you’re not alone. There are specific reasons why people are marketing avoidant. Here are a few:

1. “I don’t want to bother people”

How many times have you said it yourself before you picked up the phone? The fear of bothering people is huge. In the same breath, most real estate agents tell me that, “I hate it when a telemarketer calls me at home and I don’t want to do the same thing to other people.”

2. “I don’t like tooting my own horn”

So many of us have been taught, especially women, that it’s not good to promote yourself. This is especially difficult for women who have come from a background other than sales before they entered real estate. Often times they were employed in a company and marketing was never a part of their job.

3. “I don’t want to be rejected”

Some people are so terrified of being rejected or disapproved of, that they will even avoid calling their former clients. I have written previously in other articles about the phenomena of having a sphere of influence, which is your “goldmine”, but being afraid to “mine it.”

Fortunately, the Law of Attraction provides solutions for Real Estate marketing.

Here are 5 easy ways to use the Law of Attraction so that you can transform “marketing” into a pleasurable and profitable experience.

1. Think of giving. Whenever you think of marketing yourself, think about the fact that you are actually “offering” a valuable service.

The law of attraction tells us that we get back what we give out. If you think of giving out a valuable service, and you focus on what you have to give you will radiate out such a powerful force of positive energy that you will attract it back to you in terms of clients and sales. The “secret” is to focus on being “the giver.”

2. Know your unique selling points

Most of the time when I coach my real estate clients, they hugely underestimate what makes them unique. When I ask them, “Why should I work with you instead of another real estate agent?” They honestly don't know.

Here’s the “secret”: make a list of what your former clients have complimented you for. Did they tell you that you were friendly, easy to get along with, very knowledgeable, extremely dependable, or great with follow-up?

As you make the list and think about it, you will start to become aware that what you have to offer as a real estate agent is yourself.

You are unique. There is no one else like you. The more you like yourself and approve of yourself, the more you will radiate out a positive energy of self-love, gratitude, and appreciation. These energies are the highest energies that you could send out. They are guaranteed to magnetize back to you the Ideal Clients that you want.

3. Clear away your self limiting beliefs

It is usually our self limiting beliefs that keep us from “tooting our own horn.” Most of us were taught to downplay ourselves, not to brag, and to “play it small.” In fact, I coached a woman the other day, whose survival strategy when she was growing up, was to pretend to be “invisible.” This is very common when I’m coaching female real estate agents to find that there is some self limiting belief that keeps them “out of the limelight.”

Here’s the “secret”: a survival strategy that may have helped you when you were growing up can now be a hindrance to your survival. In fact, when you think about it, there is nothing more risky to your real estate career, then trying to be invisible.

The truth is that people need to know who you are, and where to reach you. You need to become very visible. Practice giving yourself positive self talk such as, “it is now safe for me to be visible” and “My survival now depends on me being seen and known.”

4. Create a mindset of positive expectations

Instead of fearing that people are not going to like hearing from you, create the mindset that they are going to love to hear from you. You can back that up with being sure that you always have something to offer on every call.

For example, you could be putting on a seminar for homeowners, and be excited to tell your sphere of influence all about it. If you’re talking to a former client, you can offer to be a referral source for them when they need an electrician, plumber, a painter etc.

If you’re calling someone out of the blue, you can offer to provide them with a free comparative market analysis of their home and explain to them the benefits of having that.

Here’s the “secret”: always lead with what you have to offer. Send out a vibration of excitement and enthusiasm. This will ensure that people want to hear from you. In the Law of Attraction, whatever you give out comes back to you multiplied.

If you give out help, suggestions, ideas, and services that people need, that energy will be returned to you in the form you
have intended.

5. Realize that you’re marketing yourself at every moment

Remember, you’re not just marketing yourself when you pick up the phone. Wherever you go and whatever you do, you are marketing yourself. Create a sizzling answer to the question, “what do you do?”

Instead of saying the usual answer, “my name is_________________, and I am a real estate agent with___________________, say something different instead.

Try this: the next time somebody says, “So what do you do?” answer by saying, “you know how nervous and stressed out people get when they are buying or selling a home?” The other person will obviously say “yes”. Then you say, “Well, I handle all the details and put my clients at ease so they can enjoy the process of buying or selling a home. I’m a real estate agent with ________________________.

Here’s the “secret”: answer their question with a question, to get them involved. Once they are involved, paint the picture of how you help people. Add as many details as you like. Only say you’re a real estate agent at the very end. Believe me, I have coached many of my clients in doing this and all I can say is, “you better have a lot of business cards on hand,” because with that response, people are going to ask for your card a lot.

Marketing can be enjoyable and pleasurable. Remember to present yourself as “a giver”, with unique selling points, and always something to offer. After being a psychologist for 20 years and coaching real estate agents for 10 years, I can assure you that the more you learn to enjoy the marketing experience, the better you will feel about yourself and the more prosperity you will attract.

Remember the famous principle of the Law of Attraction: you get what you focus on. If you want a welcoming voice on the other end of the phone, start imagining what that would sound like, and look forward to making your calls.